AMERICA'S MOTORCYCLE NEWS SOURCE ®

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Cycle News is one of the most respected media outlets in the motorcycle market. The weekly magazine has been published for over 50 years and it continues to lead the market with the most timely feature coverage of events, news and motorcycle reviews. 

What are the advantages of Cycle News?


You can reach enthusiast within days, surrounded by stories and features that are relevant and timely. 
You can Embed Video directly into your ads to provide a powerful message and far more information. 
Coverage of all segments of the motorcycle market with industry news, bike test, new product information and event coverage. Mix of “magazine” and online benefits
Large ad space and ability to link directly to multiple sections/products on your website from one ad. 

Readership Stats


Although Cycle News is well known for timely racing coverage, the reader tends to be older with high household income and have an interest in all types of motorcycling. They are a serious motorcycle enthusiasts that are likely heavy influencers. 
96% Own a Motorcycle
43% Own 4 or More Bikes
86% Perform their own Maintenance
Household Income: 
$98,000
Median Age: 
45
96% Own a Motorcycle
43% Own 4 or More Bikes
86% Perform their own Maintenance
Household Income: 
$98,000
Median Age: 
45

Cycle News Magazine

  • Published 50 times per year 
  • 17,000 Unique Visitors per week and 40,000 Unique Visitors per month (not the same 17,000 people every week)
  • Average Time Spent: Over 14 Minutes per session

Cycle News Website

  • 220,680 Monthly Unique Visitors
  • 380,860 Sessions
  • 765,000 Page Views

Type of Riding Readers Participate In
(All that Apply)

Type of Riding Readers Participate In | CycleNews America's Motorcycle News Source

Cycle News Magazine

ADVERTISING OPTIONS

Two Page Spread


Full Page


Half Page


Cycle News Website

ADVERTISING OPTIONS

CycleNews Website Advertising Options | CycleNews America's Motorcycle News Source

WEBSITE ADVERTISING OPTIONS

  • High quality audience
  • Standard Banners
    • 728X90
    • 300X250
    • 300X600
    • 320X50 Mobile
  • Side Skins
  • Video Pre-Roll
  • Native Ads

Premium High Impact

HIGHLY VISIBLE & DOMINANT ADVERTISING

LIKE TRADITIONAL ADS, HIGH IMPACTS CAN BE:

  1. Purchased on per-impression basis
  2. Geographically targeted
  3. Limit the number of impressions per user (‘frequency cap’)
  4. Third-party measured
High Impact ads give us a premium sponsorship-like position across many sites. They’ve been great for our promotions and new product launches

Featured Billboard

Top Billboard appears at the top of the website below the logo section and above the navigation section with the size of 970px x 250px and also appear on tablet device.
CycleNews Top Billboard Advertising Options | CycleNews America's Motorcycle News Source
CycleNews Floating Footers Advertising Options | CycleNews America's Motorcycle News Source

Footer Sticky Ads

Floating Footers appear at the bottom of sites that don’t have open space on the left and right. They also appear on tablet devices. 

Eye Catching Sideskins

Side Skins appear on desktop / laptop PC’s when the site has blank space on the left and right.
CycleNews Side Skins Advertising Options | CycleNews America's Motorcycle News Source

Facebook / Instagram Advertising

TARGETED ADVERTISING WITH THIRD PARTY "EDITORIAL STYLE"

Sponsored Advertising is posted via the Cycle News Facebook feed. Goal is “editorial-like” advertising with a third-party endorsement from Cycle News.
  • Ads can also run on Instagram. 
  • Ads are targeted to users based on the product, so a motocross product will be aimed at people with motocross interest. 
  • The content is produced using client provided photos / video and product information. 
Tip: Ads featuring video perform best. This is also a very cost effective way to deliver highly engaged video views
CycleNews Facebook Advertising | CycleNews America's Motorcycle News Source

Targeting is the Key:

170 Million US consumers are on Facebook® daily. We find niche audiences using:
  • CN Followers
  • Site Retargeting
  • Interest
  • Behavior
  • Connection
  • Partner
  • Emails
Cycle News is a very well-respected media outlet and therefore provides a lot of credibility by association

2020 Magazine Schedule


Published 50 Times Per Year and Issues go live every Monday night except for a few holidays and two weeks off at Christmas. With prior arrangement, “Race Win” ads can be placed on Monday’s with ads provided on Monday. 

Contact Us

AND WE'LL GET RIGHT BACK TO YOU.

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